Which metrics to check when choosing a creator

Choosing a creator should not rely only on followers or reach. These numbers show scale, but not campaign fit.

Reach is not enough

Reach does not show whether the audience is attentive or whether sponsored posts perform well.

Views and dynamics

Look at recent posts, not only averages. One successful video can distort the overall picture.

Engagement and reactions

Likes, comments, shares and saves are useful when interpreted together with views.

Sponsored post history

Previous sponsored posts show how the audience reacts to advertising content.

Comparing creators

Bring all creators into one data structure: views, engagement, posting frequency, ad history and dynamics.

MediaHunt helps teams work with creator statistics in one workspace.