July 6, 20261 min readКоманда MediaHunt
Social media monitoring: what data to track
Posts, videos, dynamics, creators, competitors and campaigns are the core of useful monitoring.
Social monitoring works best when teams define which data supports decisions.
Posts and videos
Track new posts, videos, links, publication dates and authors.
Views and engagement
Views show scale, while reactions and comments show audience response.
Dynamics after publication
Growth dynamics show whether a post keeps gaining traction.
Competitor activity
Competitor monitoring helps reveal active formats and strong posts.
Sponsored placements
Creator campaigns should include placements, authors, platforms and performance dynamics.
MediaHunt helps teams track social posts in one workspace.